top of page

Meet Jessica

I'm Jess, and I've built my life on doing scary shit.
​

In 2016, I was living the "right" life in NYC fashion corporate. Good job, climbing the ladder, all the external success. But I was tired and deeply unfulfilled. After my first coaching session, I did something that terrified me—I quit my job and moved to Florida, turning down a similar position because I knew it wouldn't fix what was really wrong.

Instead, I took a starting position at a small fashion brand, doing something completely different. Was I scared? Fucking terrified. Did I do it anyway? Absolutely.

​

That courage led to being recruited for employee experience at a fintech company—another leap into an area where I had zero experience. Over 6.5 years, I grew into management, led a team of five, and developed award-winning wellness initiatives for over 1,600 employees. I learned that individual courage and organizational culture are two sides of the same coin—people need personal bravery AND workplaces that support it.

​

Then came my biggest "scared but did it anyway" moment. During a pandemic, I became a mom and made the difficult decision to leave an unfulfilling relationship to become a single parent. If there's something you should know about me, it's that I lead with courage, not comfort.

 

My clarity moment came while leading a corporate initiative about core values and purpose. As I completed the exercises myself, I finally understood my misalignment—and saw the same disconnect in many of my colleagues. I realized I could help both individuals find their courage AND organizations create cultures that support brave action. That's when I became certified as a coach and redefined what success truly means to me.

​

Now I help in two ways:

 

For women who want to make big moves but are paralyzed by fear—I help you find the courage to stop talking yourself out of what you want and start moving toward it.

​

For organizations ready to move beyond surface-level wellness programs—I help you build strategic initiatives that give teams practical tools for difficult conversations, boundary-setting, and brave leadership.

​

As a Certified Professional Coach (CPC), Energy Leadership™ Index Master Practitioner (ELI-MP), and former Employee Experience Manager, I bring both personal experience and professional expertise to our work.

​

Here's what I know from my journey and from helping others make their big, scary moves:

  • Overthinking is the enemy of action

  • Fear doesn't go away—you just learn to do shit anyway

  • The voice in your head making excuses is full of bullshit

  • There's power in having someone call you out when you're talking yourself out of what you want

  • Making the scary move is almost always worth it

  • Courage is contagious—when one person gets brave, it gives others permission to do the same

​

Whether you're a woman ready to make your big move or a leader wanting to build a braver workplace culture, I get it. I've been there. And I can help you find the courage to do it anyway.

 

Ready to do the scary thing?

Our Mission

At Limitless Potential, we believe courage is the bridge between where you are and where you want to be—whether you're an individual ready to make a big move or an organization wanting to build a braver culture.

​

For Women: We help women who want to make big moves but are paralyzed by fear find the courage to stop talking themselves out of what they want and start moving toward it.

​

For Organizations: We help companies move beyond traditional wellness programs to build strategic initiatives that give teams the courage to have difficult conversations, set boundaries, and lead with authenticity.

​

Our Approach:

  • Cut through the excuses and bullshit keeping you stuck

  • Turn vague scary dreams into concrete, actionable plans

  • Build the courage muscles needed to do hard things

  • Create support systems that keep you moving when fear kicks in

  • Connect individuals with communities of brave action-takers

  • Design workplace cultures where everyone has permission to be courageous

​

I don't work with everyone. I work with:

​

Women who are done with excuses and ready to move—women who need someone to call them out when they're overthinking and guide them forward when they're terrified.

​

Organizations that recognize traditional wellness isn't working and are ready to invest in strategic, courage-based solutions that drive real engagement and retention.

​

Whether you're starting a business, changing careers, ending a relationship, moving across the country, building a wellness program, or leading through organizational change—I'm here to help you find the courage to do it anyway.

​

Ready to stop overthinking and start doing the scary thing?

Let's build your courage muscles—individually and organizationally.

Jessica Mendez- Life Coach & Founder
Jessica Mendez
Founder| Wellness Workplace Strategist |
Certified Life Coach
Certified Professional Coach
ELI MP Certified
CAPM Certified
Alignment and Courage

"Jessica’s coaching was a transformative experience that helped me navigate the mental clutter I accumulated after completing my postgraduate studies. I was feeling overwhelmed and uncertain about my next steps into the professional world. I was able to gain clarity and a deeper sense of self with techniques she suggested. I now feel empowered and ready to tackle my future with confidence and purpose."

Gianelle F,  Texas

bottom of page